About

Welcome – I am so happy you are here.

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In my business, I have 3 specialties, each one stands on its own but they are also inter-related:
* Personal Finances Management adviser (aka Money Coach)

* Personal Information Management (PIM) coach
* Consultant to small business owners.

I guide my clients in the fascinating worlds of money and personal information management, and through these help them grow their income.

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My ultimate target is to equip my clients, readers & listeners with tools and attitudes to gain control and order, fulfill aims and attain growth, as well as peace of mind.

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​I launched my business in 2011, after attaining a Family Finances diploma, as it became clear to me that many people were in great need of understanding their financial situation. Rapidly and through hard work I became one of Israel's leading Money Coaches. I am known here as The Budgeter (Hametaktzevet).

In 2021 I added to my arsenal of services a new field - coaching people to improve their personal information management (PIM), an area in which I specialize and which I love and is highly important these days of tons of digital data. It's a new area which will gain importance and visibility very quickly. 

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​I accompany families, individuals and small business owners towards achieving their own various business, financial and/or PIM goals, by developing tools, methods and concepts and implementing financial/information/business management in real life.

I am a regular guest on morning television talk shows as well as in radio and newspaper interviews nation-wide. This, in addition to writing my own posts and articles which are published in various media, as well as in my own Blog and Podcast. I am invited to give lectures and workshops to communities, social & business groups and companies, and I also pride myself in serving as a mentor to budding entrepreneurs. 

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My services range from one off meetings to weekly “running buddy” sessions, lectures and workshops. In addition to Hebrew, I work also in English and Spanish, thus I succeed in helping new as well as veteran Anglo and Spanish-speaking Olim. ​My clients save a lot of money also because in our sessions I reveal to them various marketing & sales tricks and manipulations to avoid. I am closely familiar with these from my previous career in the marketing and market research field, both in Israel and South Africa.